Greg Rush, co-founder of Boston-based sell-side M&A investment bank Dunn Rush and Co., talks about the “Dunn Rush Gold Standard of Preparation” for achieving the best possible outcome when selling a business. What is the Gold Standard and why is it important for business owners? When should a business owner start preparing for sale? Real world examples show how following the Gold Standard can lead to an optimal result. Greg reveals the process involved and provides useful nuggets of information for anyone contemplating the sale of their business.